Newest Arrivals

Look past the packaging and check the action, hook quality, and whether it fills a gap you actually have, like a bait that runs deeper or slower than what you already own. New arrivals are worth trying when they solve a specific problem, such as a finesse jig for pressured clear-water fish or a bigger swimbait for fall migration patterns. If it just duplicates a lure already crushing it in your tackle bag, save your money.

New releases often shine when conditions are tough and bass have seen the same old spinnerbaits and worms all season, since a different profile or action can trigger strikes from wary fish. Start rotating in new arrivals during post-frontal conditions, heavy fishing pressure, or when your usual baits go cold for a few hours. Keep your proven producers tied on too, since confidence baits still catch the most bass overall.

Stable weather with moderate wind and water temps in the 55 to 75 degree range give new lures a fair shot since bass are actively feeding and moving. Clear to slightly stained water lets you actually watch how a new bait performs so you can dial in retrieve speed and cadence. Avoid testing brand-new baits during a cold front or muddy runoff, since those tough conditions make any lure look bad regardless of quality.

Yes. Every order ships free with no minimum, with tracking included. We currently ship to the United States, United Kingdom, Canada, Australia and New Zealand, and cannot accept orders from other countries at checkout. Orders to the United States and Canada typically arrive within 8 to 13 business days, and orders to the United Kingdom, Australia and New Zealand within 13 to 23 business days, counted from the moment you order. Most orders ship directly from our suppliers' warehouses in China, which is why those windows are longer than next-day retail. These are estimates based on typical transit times, not guarantees.